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Bridging tradition and innovation to empower beekeeping

Author: Rodrigo Juarez

In Kragujevac, Serbia, a beekeeping company with a rich, multi-generational tradition is blending innovation to produce 100% natural honey that’s gaining recognition across Europe.

Backed by the EBRD’s Youth in Business Programme, local beekeepers play a vital role while a new app connects them directly with the company, streamlining operations and enhancing sustainability. This project is supported by the European UnionLuxembourgSweden and Italy through the Central European Initiative.

 

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