Green investments and sustainable growth for Montenegrin firms

Whether it is an advertising company or a kitchen equipment supplier, firms in Montenegro, such as Merkator International and IceCom, are working to create a more sustainable future. Their sectors may differ, but both have decided to invest in greener technology to improve their operations, with help from the European Bank for Reconstruction and Development (EBRD) and the European Union (EU).  

The joint programme aims to boost the competitiveness of small businesses in the country while also slashing energy costs and environmental impact through investments in greener equipment.  

Marko is proud not only of the business growth but also of the company’s environmental credentials. “As someone who cares about the environment, it’s gratifying to see our business objectives align with sustainable practices. We’ve been able to offer new services, attract more clients and cut our energy bills.” 

The EBRD and EU programme, launched just a year ago, has already helped a dozen companies like Merkator International to invest in greener technologies across Montenegro.  

The initiative is part of a broader effort to boost the competitiveness of companies across the Western Balkans region while promoting sustainable business practices. The firms can access EBRD loans via partner financial institutions, while the EU complements the offer with incentive grants of up to 15 per cent of the value of the loan and free international consultancy services. In Montenegro, firms can access funds via Crnogorska Komercijalna Banka AD Podgorica (CKB), a member of OTP Group.   

Powering up Montenegro’s hospitality sector 

IceCom has a similarly positive story to tell. Founded 20 years ago, when the company first entered the Montenegrin hospitality industry, the market was fragmented and underdeveloped. Its mission from the start was simple: to bring high-quality, affordable kitchen equipment to the market while offering a holistic partnership approach to its clients. And it was very successful. Today, IceCom is the leading supplier of kitchen equipment in Montenegro, known for its consulting services, design expertise and long-term client relationships. 

Both Merkator International and IceCom serve as prime examples of how access to financing and the right technology can drive business growth, reduce environmental impact and pave the way for a greener future in Montenegro.