Egyptian cosmetics: re-branding for exporting

By Anna Carlson

 

باللغة  العربية

 

Amina Mead is the founder and owner of Pandora Egypt, a family run cosmetics company that sells certificated organic hair and skin products to a growing clientele. A recent re-brand, a new digital marketing strategy and export plan means that Amina can expand her business to the EU and the Gulf. Business advice was provided through the Women in Business programme funded by the EBRD, the European Union, the Middle East and North Africa Transition Fund and the SEMED Multi-Donor Account.

 

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