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Boosting business know-how in Tunisia

By Volker Ahlemeyer

Shoemaker Soprotic increases exports to the EU

What makes a good shoe? What is it like to work in a shoe factory? How do you grow a shoemaking business?

Lassaad Slama has extensive knowledge about the industry. He started his business Soprotic in the early 1990s, together with a friend, an Italian specialist in shoe modelling and production. His company initially produced upper parts of shoes and sold them on.

In Tunisia, our business advisory programme is supported by the European Union. It helped Soprotic at a crucial stage in its development to establish a business strategy, gain additional insight into shoe modelling and improve the company’s marketing and branding.

Learn more about how we help companies like Soprotic in Tunisia!

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