How small businesses are changing the Western Balkans

By Vanora Bennett,  Dermot Doorly and Olivia Waltho


Ivana Jovovic from Montenegro is one of visionaries bringing energy to the Western Balkans. 

Visionary entrepreneurs bring new energy to the region’s economy

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Meet the heroic small businessmen and businesswomen pumping energy into the economies of the Western Balkans.

Take a journey with us, via video, images and text, and discover more about the SMEs creating wealth in the six countries of the region. 

“Today there are more chances to create opportunities at home,” says one émigré  businesswomen who has set up a business in her home country, North Macedonia, from the USA. “That’s what our economy needs.”

Launch the immersive digital story 

EBRD programmes and investments mentioned in this story are supported by the European Union, Luxembourg, Sweden, the Western Balkans Enterprise Development and Innovation Facility, the Western Balkans Investment Framework and the EBRD Small Business Impact Fund (Italy, Japan, South Korea, Luxembourg, Sweden, Switzerland, Taipei China and the USA).