Viatra II

Location:

Russia

Project number:

37850

Business sector:

Information and Communication Technologies

Notice type:

Private

Environmental category:

C

Approval date:

17 Apr 2007

Status:

Complete

PSD disclosed:

16 Mar 2007

Project Description

The EBRD will invest up to USD 7.5 million in the capital of ZAO Viatra, fourth largest street-banner operator in Moscow. The funds will be used to make acquisitions of new sites and their build out and/or acquire stakes in the Russian street-banner operators(s).

Transition Impact

The proposed project will facilitate restructuring and consolidation of the Moscow street banner segment of outdoor advertising industry.

By providing equity funding for expansion of the network of a medium-sized street banner operator in Moscow, the Bank will support further restructuring and consolidation of the outdoor advertising sector in Russia and expansion of the overall advertising industry in the country.

Advertising promotes competition, access to information, and is a key element of any modern market economy. In particular, the Project will support further development of an efficient outdoor advertising infrastructure, which is attractive to companies operating in Moscow and intend to advertise efficiently their products and services in the whole the city area.

The Bank’s participation as an equity investor in a locally-owned, small-to-medium-size Russian company will facilitate introduction of high standards of corporate governance and business conduct.

The Client

ZAO Viatra (the “Company” or Viatra) is a closed joint-stock company incorporated in Russia in 2000. With 103 high-quality sites in and around central Moscow, Viatra is the fourth largest street-banner operator in the city. The Company provides outdoor advertising services to advertising agencies and individual clients under the “Citygraphics” brand name.

EBRD Finance

Up to USD 7.5 million equity financing.

Project Cost

USD 9.92 million.

Environmental Impact

Screened C/1. There are unlikely to be any significant environmental issues associated with this project. The environmental due diligence conducted for the project confirmed that the Sponsor is in compliance with relevant environmental, health, safety and labour regulations for its outdoor advertising operations. The Sponsor will be required to comply with Russian and EU environmental, health, safety and labour standards and requirements as well as to submit to the Bank an annual environmental report.

Technical Cooperation

None.

Company Contact

Alexander Berlin, Managing Partner
26, bld. 1, Nikoloyamskaya Str.
Moscow, 109240

E-mail: info@citygraphics.ru
Web site: www.citygraphics.ru

 

Business opportunities

For business opportunities or procurement, contact the client company.

For state-sector projects, visit EBRD Procurement: Tel: +44 20 7338 6794
Email: procurement@ebrd.com

General enquiries

EBRD project enquiries not related to procurement:
Tel: +44 20 7338 7168
Email: projectenquiries@ebrd.com

Public Information Policy (PIP)

The PIP sets out how the EBRD discloses information and consults with its stakeholders so as to promote better awareness and understanding of its strategies, policies and operations. Please visit the Public Information Policy page below to find out how to request a Public Sector Board Report.
Text of the PIP

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