The EBRD will invest up to USD 7.5 million in the capital of ZAO Viatra, fourth largest street-banner operator in Moscow. The funds will be used to make acquisitions of new sites and their build out and/or acquire stakes in the Russian street-banner operators(s).
The proposed project will facilitate restructuring and consolidation of the Moscow street banner segment of outdoor advertising industry.
By providing equity funding for expansion of the network of a medium-sized street banner operator in Moscow, the Bank will support further restructuring and consolidation of the outdoor advertising sector in Russia and expansion of the overall advertising industry in the country.
Advertising promotes competition, access to information, and is a key element of any modern market economy. In particular, the Project will support further development of an efficient outdoor advertising infrastructure, which is attractive to companies operating in Moscow and intend to advertise efficiently their products and services in the whole the city area.
The Bank’s participation as an equity investor in a locally-owned, small-to-medium-size Russian company will facilitate introduction of high standards of corporate governance and business conduct.
ZAO Viatra (the “Company” or Viatra) is a closed joint-stock company incorporated in Russia in 2000. With 103 high-quality sites in and around central Moscow, Viatra is the fourth largest street-banner operator in the city. The Company provides outdoor advertising services to advertising agencies and individual clients under the “Citygraphics” brand name.
Up to USD 7.5 million equity financing.
USD 9.92 million.
Screened C/1. There are unlikely to be any significant environmental issues associated with this project. The environmental due diligence conducted for the project confirmed that the Sponsor is in compliance with relevant environmental, health, safety and labour regulations for its outdoor advertising operations. The Sponsor will be required to comply with Russian and EU environmental, health, safety and labour standards and requirements as well as to submit to the Bank an annual environmental report.
Alexander Berlin, Managing Partner
26, bld. 1, Nikoloyamskaya Str.
Web site: www.citygraphics.ru
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