- Support for local entrepreneurship: The project will finance a network of SMEs led by Polish entrepreneurs. The Intermarché business model offers the possibility for talented individuals to build a substantial business with training and technical support from the Intermarché group. In addition, the entrepreneurs will be given the opportunity to participate in the corporate governance of a large international group such as Intermarché.
- Expansion of an innovative corporate structure. This business model, which associates the individual features of SME companies (entrepreneurial risk taking), franchises (concept, quality control) and co-operatives (bargaining power, logistics, IT support) is well suited for Poland with its potential to be replicated by local SMEs both in and outside the retail sector.
- Dissemination of modern retail methods across Poland. The Intermarché retail outlets are situated in smaller cities and rural areas, where the penetration of modern retail methods has been weak so far.
- Backward linkages. Retail chains in general play an important role in the whole food chain development. Establishment of links between new Intermarché outlets in smaller cities and rural areas will expose local agricultural producers for the first time to terms and conditions of a modern retail chain.
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