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Boosting Albania’s food sector

By Cecilia Calatrava

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Albania is most famous for its beautiful landscapes and pristine Riviera. But the country’s food and hospitality are another draw for the almost four million people who visit every year.

In the charming south-eastern town of Korça, few tourists leave without being treated to delicious local kërnacka meatballs, one of the delicacies of Albanian cuisine. 

Fix Pro is a meat processing factory located outside Korça. It produces over 70 different types of meat products, including kërnacka.

“We offer a wide variety of products and a great range of special and unique tastes of salami, sausages, ham and other products,” explained  Suela Lulollari, Product Director at Fix Pro.

“The company’s administrator has a long business experience dating back to 1992 inthe trade of spices. That variety in the endless combinations of herbs and spices is what makes our products stand out,” she added. 

Quality over quantity

Despite being a meat-loving country, Albania has small livestock farms and most of the meat processing companies are forced to import meat products from abroad.

That is why it is crucial for local meat processors to check and ensure both food safety and high quality for their products.

And that is where Fix Pro’s main strength comes into play.

“We’re guided by own mantra: ‘quality knows no compromise’,'' said Ms Lulollari.

“Quality and integrity are the most fundamental values of Fix. We use the best raw and auxiliary materials and we work with reliable suppliers. We ensure high level of hygiene and thorough inspections”.

With the EU and Albania’s support, we’re helping meat processors Fix Pro

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Helping expand and export

Previously, one of the company’s main problems was the lack of processing and storage facilities for raw materials and ready-made products.

With the support of the EBRD and donors such as the European Union and Albania’s government, under the Albanian Agribusiness Support Facility (AASF), the company has substantially expanded its premises and opened new storage and distribution centres in Tirana, Kashar and Rinas.

This expansion, along with the establishment of a sales department, has allowed Fix Pro to expand  nationwide  and meet the needs of different segments of the population.

Only in the past three years the company’s income has increased by 160 per cent. Now, it is among the top five processing companies on the Albanian market.

But Fix Pro does not want to stop there. Becoming the market leader in Albania as well as starting to export their own products to neighbouring countries are already on the cards for the future!

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