Algorithm for success for Kazakh fashion brand

By Rebecca Corbett

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Kazakhstan bustling fashion industry is a tough place to compete.

When Natalia Akhshabaeva, head of Semiramida sewing factory, decided that her brand should be the next fashion leader, she came to the EBRD for advice.

With support from the Government of Kazakhstan, the EBRD's Advice for Small Businesses programme helped Semiramida's brand Manera figure out the algorithm for success.

Semiramida is one of nearly 2,000 companies in Kazakhstan who have benefitted from the Advice for Small Businesses programme.

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