- Forward linkages in the improved distribution of food products in Russia through modernisation of the distribution channels, which is one of the key transition challenges of the agribusiness sector in Russia. The company intends to significantly expand its distribution network, which will make possible a transfer of marketing, merchandising and logistics skills that can be applied to other fast moving consumer goods.
- Increased competition in the sugar confectionery sector through the larger and wider variety of products distributed by the Company to most of the food outlets in Russia. This will widen the choices available to consumers.
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