Project number:


Business sector:


Notice type:


Environmental category:


Approval date:

20 May 2003



PSD disclosed:

11 Mar 2003

Project Description

To expand the existing operations of fresh&Co. and further strengthen the company’s brands and its distribution network for fruit juices in Serbia and Montenegro.

Transition Impact

The project is expected to have a strong positive transition impact, especially in terms of:
Demonstration impact: signalling to the Serbian government and other players in the economy that majority privately-owned companies with good corporate practice are able to attract long-term financing in Serbia and Montenegro, as well as indicating to international financiers and banks that Serbia and Montenegro hold interesting investment opportunities;
Backward linkages: the company provides local farmers with regular sales of their fruit and thereby transfers funds to another sector of the economy; and
Forward linkages and competition: the company provides a good example to other local food companies and retailers of good practice in distribution. The project would also contribute to continued improvement of quality and availability of fruit juices in the market.

The Client

fresh&Co. a.d. is a Serbian joint stock company and the largest producer of fruit juices in Serbia and Montenegro.

EBRD Finance

Equity investment of up to €12.5 million in the company.

Project Cost

€12.5 million.

Environmental Impact

The project is screened B/1, requiring an environmental audit and analysis of the Company’s past and current operations. The Company is operating an environmental management system which has been certified as ISO 14001 compliant. The Bank will review the due diligence documentation required as part of that certification process to assess whether it satisfies the audit and analysis requirements of the Bank. In accordance with Bank policy, the Company will be required to comply with national and European Union or World Bank environment, health and safety standards.

Technical Cooperation


Company Contact

Mr Zivojin Djordjevic, the owner and CEO

Business opportunities

For business opportunities or procurement, contact the client company.

For state-sector projects, visit EBRD Procurement: Tel: +44 20 7338 6794

General enquiries

EBRD project enquiries not related to procurement:
Tel: +44 20 7338 7168

Public Information Policy (PIP)

The PIP sets out how the EBRD discloses information and consults with its stakeholders so as to promote better awareness and understanding of its strategies, policies and operations. Please visit the Public Information Policy page below to find out how to request a Public Sector Board Report.
Text of the PIP

Share this page: