EBRD Agribusiness Talks – ‘New Consumer trends– Millennials and Gen Z in post-COVID times’

  • 14 Apr 2021
  • Webex 14:00 -16:00 GMT (London time)
  • EBRD
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The pandemic has transformed our lives – behaviours, attitudes and preferences are evolving faster than ever before. Different generational cohorts have been hit by, and will emerge from the pandemic in different ways. Millennials now dominate consumption but with Gen Z slowly replacing Millennials as the largest and most influential group of consumers, they are poised to drive consumption in the post-COVID decade.

How can companies respond to this, improve their processes, and deliver what new consumers want in this environment? What will product development, marketing and ‘doing business digitally’ look like in the future?

The European Bank for Reconstruction and Development invites you to join our webinar where our specialist speakers explore the consumer trends of the future, and how businesses can anticipate and respond to consumer’s needs.

Please do join our EBRD Agribusiness Group on LinkedIn to stay in contact with us, and reach out to our team at agribusiness@ebrd.com if you have any further queries.

The EBRD representatives presenting will be:

  •  Jelena Erker, Associate Director, Agribusiness, EBRD
  • Tamara Tosic, Associate Director, Agribusiness, EBRD

Organisers: Vasyl Hovhera and Nemanja Grgic, Agribusiness Advisory

Logistics/registration enquiries: Vasyl Hovhera

Register to attend

Programme

Introduction to Consumer Trends in Millenials and Gen Z roundtable
Jelena Erker, EBRD, Associate Director, Agribusiness

Insight on consumer trends for the next decade from EY Future Consumer Index
Kristina Rogers, Global Consumer Industries Leader. EY

Insights on Millennials and Gen Z
Dr Eliza Filby, Writer, Speaker and Researcher specialising in Generational Intelligence

Panel discussion: How businesses adapt to the new norm by anticipating and responding to consumers’ needs

Moderators

  • Jelena Erker, Associate Director, Agribusiness, EBRD
  • Tamara Tosic, Associate Director, Agribusiness, EBRD

Panelists

  • Andrius Mikalauskas, CEO, Barbora Poland, online retailer of Maxima Group
  • Dr Eliza Filby, Writer, Speaker and Researcher specialising in Generational Intelligence.
  • Kristina Rogers, Global Consumer Industries Leader, Ernst & Young
  • Neven Vranković, Group Vice President for Corporate Activities, Atlantic Grupa
  • Dr. Cem Karakas, Investor and Non-Executive Chairman in FMCG

Q&A and closing remarks
Tamara Tosic, Associate Director, Agribusiness, EBRD

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