- EBRD and Jordan join forces to promote sustainable tourism linked to Jordan’s cultural heritage
- Memorandum of Understanding focuses on developing infrastructure and amenities around cultural heritage sites
- Plan to promote development of skills in the labour force
The EBRD is joining forces with the Ministry of Tourism and Antiquities of Jordan and the Petra Development and Tourism Region Authority (PDTRA) to promote sustainable tourism and to boost the country’s cultural heritage.
Heike Harmgart, EBRD Managing Director for the southern and eastern Mediterranean (SEMED) region, Majd Shweikeh, Minister of Tourism and Antiquities of Jordan, and Suleiman Farajat, Chief Commissioner of PDTRA, signed a Memorandum of Understanding (MoU) in Amman today, expressing an intention to work together on an integrated development plan for the Petra and South Shuna regions by boosting their cultural heritage resources.
The MoU also includes a plan to collaborate in the development of a Christian pilgrimage trail that will connect religious sites across Jordan.
The three partner organisations intend to work together to define and implement an action plan that will position the abovementioned regions as high-quality tourism destinations within the next five years. The key areas of focus will include strengthening the tourism sector, developing skills in the labour force, making the sites more accessible, marketing and promoting them, encouraging private sector participation and stakeholders’ engagement.
In addition, the Bank will seek investments to develop infrastructure and to promote the management and sustainable operation of cultural heritage sites by training staff and developing their skills to a high level.
The EBRD began its operations in Jordan in 2012 and is supporting sustainable energy projects as well as direct and indirect financing of private enterprises, promoting infrastructure reform and facilitating non-sovereign financing. Since 2012, the Bank has invested almost €1.5 billion across 50 projects in Jordan, with €140 million of that total in property and tourism, and 73 per cent in the private sector.