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The transition impact from the project will result mainly in increased
competition in the overall wine production chain leading to grape quality
improvements.
(i) Belvedere will invest in vineyards to be able to provide approximately 30%
of its raw material needs.
(ii) The projected production growth implies that, despite the presence of own
vineyards, the quantity of grapes purchased from the local economy will
continue to grow as the production expands and the company will be
contributing to quality improvements among its grape suppliers.
(iii) Establishing of own vineyards, as well as the pre-financing programs,
will allow Belvedere to set and maintain higher quality standards for grape
production, a problem which has plagued virtually all of the Bulgarian
winemakers over the last few years, thus affecting the image of Bulgarian wine
in international markets.
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