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Sitronics is the jewel of Russia's high tech industry. |

Sitronics CEO Evgeni Utkin. |
One of the great mysteries of the Russian economy is why the country isn’t
more prominent in the world of technology. After all, it’s well-known that the
USSR had peerless scientists who put the first man into space. Russia today
has some of the world’s best mathematicians, physicians and computer
programmers. So why isn’t Russian innovation more apparent in the global
high-tech sector?
The reasons for Russia’s lack of visibility in international high-tech are
complex but, for starters, many talented scientists left the country after the
collapse of the Soviet Union because the Russian technology sector performed
so woefully in the 1990s. They could earn a lot more in warmer and richer
countries around the world.
The Russian government is now putting a lot of effort and money into turning
this situation round, reducing the country’s dependency on hydrocarbons for
economic growth, and closing Russia’s technology gap with the west. These
goals are also at the heart of the EBRD’s new Russia investment strategy and
the reason why the Bank recently bought a 3.67 per cent stake in Russian IT
leader Sitronics for $80 million.
Jewel in the crown
Sitronics is the jewel of Russia’s technology industry and acknowledged leader
in the national market. The company has headquarters in Moscow and its
microelectronics operations in a nearby city as well as in far-off Siberia,
but it is a truly global company. Their offices and factories are in 25
countries stretching from the Czech Republic to Greece. Sitronics’ main
shareholder is Sistema, the largest Russian financial-industrial group outside
the natural resources sector; two-thirds of Sistema is owned by founder and
Board Chairman Vladimir Yevtushenkov.
The company’s microelectronics main office is in Zelenograd, an hour’s drive
from Moscow. Zelenograd has been labelled ‘Russia’s Silicon Valley’ because of
its cluster of technology firms.
At the centre of Zelenograd is MIKRON. Owned by Sitronics, this
microelectronics company was set up in 1961 and was a leader in research for
the next two decades before losing ground internationally. Today, it can make
microchips of 0.8 micron - size, a journeyman chip that sells well in south -
east Asia, but Sitronics wants to make smaller, faster chips to rival those of
their global competitors. Thus it has signed a partnership agreement with
STMicroelectronics, one of the world’s leading semiconductor manufacturers, to
co-operate in designing and marketing 0.18 micron chips.
Evgeni Utkin, Sitronics’ CEO, says: “The partnership with STMicroelectronics
will enable us to create a vertically integrated production chain and to
become the only Russian manufacturer of world-class microelectronic
components.”
Making smaller chips
The company now plans a big investment programme to catch up with the west. It
is now constructing a new ‘clean room’ in its Zelenograd plant, using STM
technology. The company will be able to manufacture 0.18 micron chips by the
end of 2007.
The upgrade involves a $160 million investment. This is partly coming from the
EBRD, and partly from the Russian government which has bought close to 10 per
cent of the company. Overall the Russian government plans to invest $865
million to boost the country’s microelectronics industry.
Sitronics Miccroelectronic Solutions has several other companies within its
holding structure. For example, Smart Cards, a joint venture with Germany’s
Giesecke & Devrient for example, supplies SIM cards to MTS, the country’s
largest mobile phone system.
Sitronics is increasingly a global company, with links to the world’s other
top IT firms. It recently signed a deal with internet networking giant CISCO
to become partners in the former Soviet Union, the Middle East and Africa.
They plan to combine CISCO’s internet protocol products with Sitronics’ local
know-how in markets such as Kazakhstan and Ukraine.
Launching an IPO
To help finance its ambitious expansion plans, Sitronics floated an initial
public offering (IPO) on the Moscow and London Stock Exchanges in February
2007. This deal, worth $402 million, was the first Russian high-tech IPO and
the second-largest technology IPO on the London exchange. It established a
benchmark for venture funds and other investors sizing up the attractiveness
of Russia’s high-tech sector.
Says Mr Utkin: “Having the EBRD as a shareholder highlights our positioning as
a European and not just a regional company, our successful performance, and
the fact that our treatment of minority shareholders meets international
standards.”
Sitronics’ success is enviable but does it presage a wider boom in technology
in Russia? Mr Utkin says the answer is yes. “The most important thing here is
the business environment, the creative atmosphere.” He says clusters of tech
expertise, similar to California’s Palo Alto, are emerging, and he mentions
one street in the Siberian city of Tomsk where four science universities are
located.
Mr Utkin himself seems to be a lover of this creative vibe. He’s obviously a
big jazz fan. He has musical notes on his tie, jazz playing in the background
in his Moscow office and he owns a jazz recording studio in Kiev.
“Music is like business,” he says. “The old style of business was like
classical music. You had a composer who was the most important figure. He came
up with the business plan. Then you had the conductor, who followed the
composer’s plan, and the orchestra, or staff, who obeyed the conductor. With
the jazz method of business, everyone has a role to play, there’s
improvisation, there’s a team approach, and there’s audience, or customer
feedback. I believe in the jazz school of management.”
By Julian Evans, freelance writer
Photos: Yevgeni Kondakov
Contact: EBRD Russia Office
24 April 2007
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