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The Alidjukics toast their growing prosperity |

The Alidjukics toast their growing prosperity |
Agri-business ready to expand into tourist trade
Taking full advantage of the peace that has taken hold in ex-Yugoslavia,
winemakers Sava and Elizabeta Alidjukic have planted new vines on property
they own in the buffer zone between Serbia and Croatia. They wave at relaxed
border guards as they drive through the opening in the wire fence demarcating
the no-man’s-land between the two countries at peace for the past decade. Half
a kilometre into the zone the couple stops to pop corks on bottles of red and
white and enjoy the scent of rose bushes softly perfuming the early evening
air. The scene couldn’t be more tranquil.
As he toasts his guests and his future with a glass of šardone (chardonnay),
Mr Alidkjukic quotes Gorky: “Winemakers bring sunlight into the souls of men.”
For the couple and their two daughters, the future is sunny. Their restaurant
and winery are improving and generating increasing profits, and they have a
banker interested in their long-term growth prospects. They’ve come a long way.
“We got started in 1992 with my grandfather’s vineyard which was producing
2000 litres of wine per year,” says Mr Alidjukic. “Now we make about 100,000
litres per year. Since 1992 we’ve been acquiring one or two hectares per year
and now we have 11 hectares under grapes.”
Three loans in three years
The Alidjukics were among the earliest rural clients of Serbia’s small
business-oriented ProCredit Bank, supported by the US/EBRD SME programme
starting in 2001. The family’s first loan was €10,000 to buy and plant new
vines and it was repaid in just one year. Then they borrowed €30,000 to buy
more vines, refurbish their wine cellar and open a wine shop in neighbouring
Backa Palanka. That 24-month loan was paid off in just 19 months. Their third
loan, €50,000 to be repaid over three years, is funding new equipment for the
cellar, particularly for cooling wines, and improvements to their restaurant
which provides 30 per cent of family income.
“There was no credit available here before ProCredit came along,” says Mrs
Alidjukic. “The procedure to apply through ProCredit was simple and quick. We
hope to keep growing with them.”
“So now it’s time to stop planting and to start improving the cellar and the
quality of the wine so we can raise the price, export, and attract wine tours
to the farm,” says Mr Alidjukic.
The family’s prospects are good. There’s an abandoned wine cellar down the
street that dates from the Austro-Hungarian empire and has the capacity to
hold one million litres of wine, which the Alidjukics would like to use as the
basis for their business expansion. The family holdings are within reach of
the Danube River and the small but glorious Fruska Gora mountain park, and can
draw on tourists from nearby Hungary as well as from the rest of Serbia.
Contact: Group for Small
Business
11 April 2005
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